Alaïa Boutique & Shop - Sion

Dive into the world of The AAA – the shop located at Alaïa Bay in Sion is a must-visit for board sports enthusiasts. Surfboards, leashes, wax, Hurley and Alaïa Bay apparel, stylish accessories… it’s a space made for riders, embracing the skate & surf spirit and the motto “I surfed the Bay.”

Alaïa, famous for its Bay and surf wave, as well as Alaïa Chalet with its dedicated skate area, has launched a clothing and accessories collection. Created for surf and skate lovers and all fans of distinctive style, the brand offers original, high-quality pieces combining comfort and character. Whether you’re an athlete or not, embrace the Alaïa spirit and get inspired by unique creations. Pay with your registered payment method in the app to collect your Magics!