Pricing The advantage of buying early

The best value for year-round mountain freedom

Magic Pass is built on a simple and transparent principle: tiered pricing. The earlier you buy, the more you save. This model rewards forward planning while keeping mountain access affordable for as many people as possible.

How does tiered pricing work?

Each new Magic Pass edition launches every year in mid-March. This launch phase is the key moment to secure the lowest price of the season.

For example, for the 2026/2027 edition launched on 10 March:

• Adult launch price: CHF 419 / 455 €

• Child launch price: CHF 282 / 306 € 

After the launch period, prices increase gradually across six successive stages, reaching the official rate in mid-December.

Why buy your Magic Pass at launch?

1. Maximum savings: Secure a discount of more than 50% compared to the final peak-season price.

2. Immediate access: Your pass is valid from 1 May. Buying in March means you enjoy the entire summer and autumn seasons before winter even begins.

3. One purchase, full freedom: A single pass gives you 365 days of mountain adventures. No price increases, no daily lift tickets, and no queues; just scan and go, all year long.
   
   
   

What’s included and optional extras

A Magic Pass subscription grants unlimited access to all lifts within the network, covering 103 winter resorts and 53 summer destinations.

Optional add-ons to enhance your experience:

• Baths option: Access to selected thermal spas and mountain pools—perfect after a hike or a ski day.

• Annual insurance: Coverage in case of illness or accident, protecting your investment.

Frequently asked questions

At what age is a Magic Pass required?

A Magic Pass is required from age 6. For children under 6, access depends on the partner resort. While it is often free, we recommend checking the specific conditions of each destination.

Is the Magic Pass refundable?

Without insurance, the subscription is non-refundable. We strongly recommend adding the insurance option at the time of purchase to protect against unforeseen circumstances.